Things to Do in Agadir

Top 10, unique ideas and local tips from our team Updated October 2026

There are more things to do in Agadir than lying on the beach – although the long bay of golden sand is a fine place to start. The city sits where the Atlantic meets the foothills of the High Atlas and the Anti-Atlas, with sunshine nearly all year. Within half an hour you reach the surf villages of Taghazout and Tamraght, and within an hour you are swimming in the rock pools of Paradise Valley.

Agadir was rebuilt after the earthquake of 1960, so it feels modern and relaxed, with wide avenues, a marina and a seafront promenade. Our guides use it as a base for active days: surf, paddle, jet ski, boat trips, paragliding and quad rides, mixed with markets, argan cooperatives and quiet coastal villages further north.

In short

The best things to do in Agadir are a walk on the beach promenade, the view from the Kasbah of Agadir Oufella, a surf or paddle lesson at Taghazout and Tamraght, a boat trip or jet ski from the marina, and a half day in Paradise Valley. Add Souk El Had market, paragliding on the coast and a day trip to the surf village of Imsouane.

Top 10 things to do in Agadir

Click any idea to see the details.

  1. Surf lessons at Taghazout and TamraghtSurf lessons at Taghazout and TamraghtBeginner lessons on sandy beaches and famous right-hand point breaks for experienced surfers.Details +
  2. A boat trip from Agadir marinaA boat trip from Agadir marinaSail along the bay, try some fishing and, with luck, spot dolphins.Details +
  3. Jet ski along the coastJet ski along the coastA fast and fun way to see the bay, with or without experience.Details +
  4. Beginner surfers in wetsuits riding small Atlantic waves in Morocco – the same coast where we organise paddle boardingStand-up paddle in the baysCalm-water paddling in sheltered bays north of Agadir.Details +
  5. Terraced fields and villages in the Atlas Mountains, the kind of landscape you see when paragliding in MoroccoParagliding above the coastTandem flights over the cliffs and beaches north of Agadir.Details +
Things to Do in Agadir: Surfers in wetsuits riding small Atlantic waves on Morocco’s coast, the kind of beginner surf found near Agadir and Taghazout

Agadir with kids

There are many things to do in Agadir with kids. The bay is wide and usually calmer than the surf beaches, so it is good for paddling and sandcastles, and the promenade is easy with a pushchair. Children love a boat trip from the marina, a first surf or paddle lesson in Tamraght, the rock pools of Paradise Valley and a short quad ride with an adult. Keep one quiet beach day between activities.

Best time to visit Agadir

Agadir is pleasant all year, with mild winters and sea breezes in summer. November, December and January are popular: days are usually sunny and around 20°C, nights are cool and the sea needs a wetsuit, which is also the season of the best surf. Spring and autumn are the most comfortable months for every activity.

  • JanGood
  • FebGood
  • MarBest
  • AprBest
  • MayBest
  • JunGood
  • JulGood
  • AugGood
  • SepBest
  • OctBest
  • NovBest
  • DecGood

Getting there & how long to stay

Agadir has an international airport about half an hour from the city, with flights from Europe. From Marrakech it is roughly 3 hours by motorway. Plan 3–4 days to enjoy the beach, a surf or paddle lesson and one or two day trips.

Local tips for Agadir

  • Taghazout and Tamraght are better than Agadir bay for surfing – the city beach is for swimming and beginners.
  • Mornings are often cloudy or misty on the coast in summer; it usually clears by midday.
  • Wind picks up in the afternoon – book paddle, jet ski and boat trips in the morning.
  • Petit taxis are orange in Agadir; ask the driver to use the meter or agree the price first.
  • Bring a light jacket in winter: evenings by the sea are cool even after a warm day.

Things to Do in Agadir: your questions

What are the best things to do in Agadir?

Walk the beach promenade, enjoy the view from the Kasbah of Agadir Oufella, take a surf or paddle lesson at Taghazout and Tamraght, and go on a boat trip or jet ski from the marina. Add Paradise Valley, Souk El Had and a day trip to Imsouane if you have time.

What are the best things to do in Agadir with kids?

The calm city beach, a boat trip from the marina, a first surf or paddle lesson in Tamraght and the rock pools of Paradise Valley are all good for families. Older children enjoy a short quad ride with an adult. Plan one main activity a day and keep afternoons for the beach.

What are the things to do in Agadir at night?

Evenings in Agadir are relaxed: walk the seafront promenade, have dinner at the marina or in a fish restaurant near the port, and enjoy a mint tea in a café on the bay. The city stays lively until late in summer and at weekends.

What are the things to do in Agadir in November?

November is a great month: usually sunny days around 20–25°C, fewer crowds and the start of the surf season at Taghazout. It is ideal for surf lessons, boat trips, Paradise Valley and day trips to Imsouane or Taroudant. Bring a light jacket for the evenings.

What to do in Agadir in December and January?

Winter is mild in Agadir, with sunny days and cool nights. It is the best time for surfing, walks on the beach, markets and day trips inland. The sea is cool, so swimmers often wear a wetsuit; on a rare rainy day visit Souk El Had or an argan cooperative.

Can you swim in Agadir in winter?

Yes, many people do, but the Atlantic is cool in winter, usually below 20°C. Short swims on sunny afternoons are pleasant, and a wetsuit makes surfing or paddle comfortable. Always swim where lifeguards or flags show it is safe.

How many days do you need in Agadir?

Three to four days is a good amount: one day for the beach and the kasbah, one for surf or paddle at Taghazout, and one or two for Paradise Valley, a boat trip or Imsouane. Surfers often stay a week to learn properly.

Is Agadir or Marrakech better with kids?

They are very different and combine well. Agadir is easier for young children – beach, calm promenade and short activities – while Marrakech offers culture, the Atlas and the Agafay desert. Many families spend a few days in each, linked by a drive of about 3 hours.

All things to do in Morocco

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The beach and the seafront promenade
Things to do in Agadir

The beach and the seafront promenade

Agadir’s main beach curves for several kilometres along the bay, with a wide promenade behind it that fills with walkers, joggers and families in the late afternoon. The water is usually calmer here than further north, so it suits swimming and first steps on a board. Come back after dark: the promenade and the marina are lively with cafés and restaurants.

Number 1 of our top 10 things to do in Agadir.

Where
Agadir city centre, along the bay
Time needed
Half a day or more
Best moment
Late afternoon and sunset
Tip
Watch for flags – Atlantic currents can be strong on some days
The view from the Kasbah of Agadir Oufella
Things to do in Agadir

The view from the Kasbah of Agadir Oufella

The old kasbah on the hill above the port dates from the 16th century and was almost destroyed by the earthquake of 1960. Only its walls and gate remain, but the view over the bay, the port and the new city is the best in Agadir. You can go up by road or take the cable car from the lower town.

Number 2 of our top 10 things to do in Agadir.

Where
On the hill above Agadir port
Time needed
About 1 hour
Best moment
Sunset
Getting there
By road or by cable car
Surf lessons at Taghazout and Tamraght
Things to do in Agadir

Surf lessons at Taghazout and Tamraght

Taghazout and Tamraght, just north of Agadir, are the heart of surfing in Morocco. Beginners learn on gentle sandy beaches, while experienced surfers chase the long right-hand point breaks in winter. Our guides match the spot to your level and to the day’s swell.

Number 3 of our top 10 things to do in Agadir.

Where
Taghazout and Tamraght, about 20–30 minutes north
Time needed
Half a day per lesson
Best season
October to April for waves; summer for gentle beginner days
Tip
A wetsuit is needed most of the year
A boat trip from Agadir marina
Things to do in Agadir

A boat trip from Agadir marina

Boat trips leave from Agadir marina for a few hours along the coast, with time to swim, fish or simply enjoy the view of the city from the sea. Dolphins are sometimes seen, but never guaranteed. We organise trips with licensed local operators, depending on the sea and the season.

Number 4 of our top 10 things to do in Agadir.

Where
Agadir marina
Time needed
2–4 hours
Best moment
Morning, when the sea is usually calmer
Tip
Bring a windproof layer – it is cooler on the water
Jet ski along the coast
Things to do in Agadir

Jet ski along the coast

Riding a jet ski along Agadir bay is one of the most popular activities on the coast. Sessions are short and start with a safety briefing, and beginners can ride with an instructor. We arrange it with licensed local operators; availability depends on the sea conditions.

Number 5 of our top 10 things to do in Agadir.

Where
Agadir bay and marina area
Time needed
30 minutes to 1 hour
Good for
Couples, friends, teenagers with an adult
Tip
Go in the morning before the afternoon wind picks up
Paradise Valley in the mountains
Things to do in Agadir

Paradise Valley in the mountains

Paradise Valley is a narrow gorge in the foothills behind Tamraght, with palms, oleanders and natural pools of fresh water. It is a lovely change from the beach, and a short walk leads from the road to the pools. In summer it can be busy; in spring the pools are fullest.

Number 6 of our top 10 things to do in Agadir.

Where
About an hour from Agadir, on the Imouzzer road
Time needed
Half a day
Best season
Spring, when the pools are full
Tip
Wear shoes you can get wet and bring water
Souk El Had market
Things to do in Agadir

Souk El Had market

Souk El Had is one of the largest markets in the region, with thousands of stalls behind its walls: fruit and vegetables, spices, olives, argan oil, leather, pottery and clothes. It is a real local market rather than a tourist bazaar, and a good place to feel daily life in Agadir.

Number 7 of our top 10 things to do in Agadir.

Where
Agadir city centre
Time needed
1–2 hours
Good for
Shopping and local life
Tip
Bargaining is expected – smile and take your time
Beginner surfers in wetsuits riding small Atlantic waves in Morocco – the same coast where we organise paddle boarding
Things to do in Agadir

Stand-up paddle in the bays

On calm mornings the bays around Tamraght and Taghazout are perfect for stand-up paddle. It is easy to learn, good for all ages and a nice way to watch surfers and fishing boats from the water. Our guides choose the most sheltered spot of the day.

Number 8 of our top 10 things to do in Agadir.

Where
Bays around Tamraght and Taghazout
Time needed
1–2 hours
Best moment
Early morning, before the wind
Good for
Beginners and families
Terraced fields and villages in the Atlas Mountains, the kind of landscape you see when paragliding in Morocco
Things to do in Agadir

Paragliding above the coast

Tandem paragliding flights take off from the hills above the coast north of Agadir and glide over beaches and banana plantations towards the ocean. No experience is needed – you fly with a qualified pilot. We organise it with licensed local operators, and flights always depend on the wind.

Number 9 of our top 10 things to do in Agadir.

Where
Coastal hills north of Agadir
Time needed
Half a day including transfer
Best moment
Late morning to afternoon, wind permitting
Tip
Keep a spare day in case the flight is moved
Quad biking in the dunes
Things to do in Agadir

Quad biking in the dunes

Quad rides near Agadir follow sandy tracks and coastal dunes, sometimes ending at a quiet beach. They are a fun half-day for groups and families with older children. Rides start with a short briefing, and helmets are provided.

Number 10 of our top 10 things to do in Agadir.

Where
Dunes and tracks around Agadir
Time needed
1–3 hours
Good for
Groups and families with teenagers
Tip
Wear sunglasses and a scarf against the sand
A day trip to Imsouane
Things to do in Agadir · Unique idea

A day trip to Imsouane

Imsouane is a small fishing village north of Taghazout, known for “The Bay”, a long and gentle right-hand wave that is perfect for longboarders and improving beginners. Watch the fishing boats come in, eat grilled fish by the harbour and enjoy the cliffs on the way.

One of the most unique things to do in Agadir.

Where
About 1.5 hours north of Agadir
Time needed
A full day
Good for
Surfers, photographers, slow travellers
Tip
Combine with a stop at an argan cooperative on the way
Visit a women’s argan cooperative
Things to do in Agadir · Unique idea

Visit a women’s argan cooperative

The argan tree grows only in this part of Morocco, and many villages around Agadir have women’s cooperatives that crack the nuts and press the oil by hand. A visit shows the whole process, and buying directly supports local families. You may see goats climbing argan trees along the road – some are real, some are set up for photos.

Unique things to do in Agadir · Where: Villages around Agadir and on the Essaouira road.

Where
Villages around Agadir and on the Essaouira road
Time needed
1 hour
Good for
Culture and responsible shopping
Tip
Buy from a cooperative rather than a roadside stall
Bird-watching in Souss-Massa National Park
Things to do in Agadir · Unique idea

Bird-watching in Souss-Massa National Park

Souss-Massa National Park stretches along the coast south of Agadir, with dunes, cliffs and the mouth of the Oued Massa. It is known for its birds, including the rare northern bald ibis. A quiet half day for nature lovers, far from the beach crowds.

Unique things to do in Agadir · Time needed: Half a day.

Where
South of Agadir, along the coast
Time needed
Half a day
Best season
Autumn to spring
Tip
Bring binoculars and go early in the morning
A family in front of the golden doors of the Royal Palace in Fes
Things to do in Agadir · Unique idea

Taroudant, the walled town of the Souss

Taroudant is an old market town surrounded by long earthen ramparts, often called a small Marrakech, but calmer. Walk or take a calèche along the walls, then explore its souks of spices, leather and silver. An easy day inland from the coast.

Unique things to do in Agadir · Good for: Culture and markets.

Where
Inland, about 1.5 hours east of Agadir
Time needed
A full day
Good for
Culture and markets
Tip
Go on a cooler day – it is much warmer than the coast
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